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About this guide
The Brand Architecture.
sennder enters into a Joint Venture with Poste Italiane to digitalize the Italian road freight market. With the fast paced growth and development of branches, we require a clear brand architecture and a brand identity that is cohesive through all our offices and teams, guiding not only new joiners but all of us including our customers, carriers, and partners. The sennder Italia Brand differs in some aspects from the sennder Brand (logo and color applications) to help our stakeholders differentiate both branches, while it shares most of the other graphic elements (typographies, graphic style, illustration code, photography style and iconography) to secure consistency and coherence. The outlined guidelines currently cover 3 elements: logo, typography and colors. This is a living platform which will grow in elements with time.
How to use this guide.
This website provides you with all the current sennder Italia assets as well as guidance on how to work with the sennder Italia visual brand appropriately. In Assets you will find our typography, logos, colors and other assets for you to use. If you can't find what you are looking for, you can submit a request within the Help section. The System section will give you an understanding on how to use each element of the system depending on the context. For inspiration, check out some of our examples in the Showcase.
sennder italia Assets
sennder Italia Showcase
BRANDING IS THE PROCESS OF CONNECTING
GOOD STRATEGY WITH GOOD CREATIVITY
- Marty Neumeier
si The System
The brand system
A brand is not a logo.
A brand is the voice, face and spirit of a company. It consists of things such as the logo, the colors or the typography, but those are just elements that gain strength only when working together in a system, to communicate not just the vision of the company, but its soul and core values.
The elements of the system.
The sennder Italia system is composed of many different elements: the logo, colors, typography. To learn how to use each of them, explore the Elements of the System section or have a quick look at our Brand Lookbook. The rest of the elements such as photography, iconography or composition are shared with the sennder Brand, you can learn how to use them by visiting the sennder Brand System.
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